About

Where Wit Meets Whimsy

We started Paula & Waffle in mid-March of 2014 after years of working in ad tech and realizing that our true love lies in all things related to stationery, design, and paper.

We're a boutique stationery design studio based on the upper west side in New York City, specializing in greeting cards and custom invitations. Our primary focus is witty yet whimsical designs, inspired by our daily walks around the busy streets and parks of NYC, musings with our worldly friends, and our love of food and fashion.

Waffle is an adorable Havanese dog and I'm a graphic designer and illustrator. Together, we spend our days thinking up new fun and whimsical stationery ideas.